Logo
The squares:
In working out an assignment, we not only review the separate components of the system (hardware, software, data, procedures and people). All components are considered as integral parts of a system. The logo’s squares stand for the different parts of the system.
The colours:
Similar to the squares reflecting the components of a company’s process, our logo’s colours blend. This is because during an assignment it will often emerge that different cultural aspects constitute an important part of the problem. The colours in our logo reflect those different cultures. The colours are soft and blend because when cultural boundaries are softened, the resulting blend is one from which all parties can actually benefit. Orange stands for result-oriented. Green emphasises social commitment.
The circle:
Contrary to projects, processes hardly have a clearly defined fixed beginning or end. The logo’s white horizontal (semi)circle reflects the process. It is, however, incomplete; the ends of the circle do not touch (yet). This is due to the fact that the process as a whole exceeds its separate components. Part of our assignment is to complete the circle for you.